Selig: Not Every Goddamn Surface Under The Sun Is An Invitation To Advertising, Thank You Very Much

MLB commissioner Bud Selig has his detractors.  There are those who point to his failings concerning PED control in the game.  Some look askance at his league realignment principles when they led the team he owned to cuddle up to the cash fountain called Cub Nation.  MLB fandom’s relationship with Bud can be so contentious, ordinary baseball fans have been known to grapple with the thorny problem of writing him a letter.

Indeed, the commissioner’s office is one where decisions are made on behalf of team owners and the game, in that order. Which is why the commissioner’s less-than-enthusiastic attitude about advertising on MLB uniforms  — effectively rejecting the idea — might come as a surprise, when the NBA just allowed small patches on player uniforms and expect to see $100 million from the move.

“You learn never to say never, but you know, with us, uniforms are really important,” Selig said on “The Waddle & Silvy Show” on ESPN 1000. “They’re history. “You can close your eyes, and that Cub uniform, my goodness gracious, I can remember (that from) when I was 10 years old, and that’s a long time ago. And there’s the Yankee pinstripes, and the Red Sox and so on and so forth, so I’ve been pretty consistent on that.”

The welcome sentiment and equally welcome appeal to history aside, when *I* close my eyes, I can’t help but think of what kind of eye-rolling the above earns Bud from MLB’s team owners, who never found a revenue stream they didn’t kick their desks over to grab. Bud may retire in 2014; we shall see if he will be the last commissioner to see baseball uniforms as something worth protecting from demotion to the status of a billboard, bus, or blog.

A picture of John Boehner wearing lobbyist advertising patches on a NASCAR-style jumpsuit
In-game uniform advertising the country could actually use.


Posted in Bud Selig, The Business Of Baseball, Uniforms

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